Fresh & Go
Fresh & Go is a gastronomic venture in the province of Neuquén, Argentina. The business is characterized by the commercialization of organic food and natural beverages, under the take away model.
Services:
UX Design, Website Development
Industry:
Data Analytics
Date:
August 2019
THE CHALLENGE
We needed to build a naming and branding system for a new gastronomic take away store, characterized by its natural, fresh and organic food.
DIAGNOSE:
✖ Completely new brand
✖ Self-service restaurant
✖ Organic food
✖ Take away concept
✖ Market style
WE DID
We created a name inspired by the business concept, simple and catchy, and we build an ideal visual identity to represent the brand's core values.
RESULTS:
✓ Relevant naming
✓ Friendly typeface system
✓ Warm pastel palette
✓ Organic and fluid shapes
✓ Soft light photography
✓ Happy client 🙂
